In addition, the government's control has improved the quality of milk powder as a whole, and domestic milk powder has grown rapidly. Junlebao milk powder has grown by 100% every executive email list year, ranking first in the industry. When you know these factors, you will find that the phrase "more suitable for Chinese babies' constitution" does not play a key role. Some industry focus groups have more vitality than focus on characteristics or categories executive email list It is undeniable that focusing on people is indeed more vital than focusing on categories or characteristics, provided that the category differentiation is correct.
Because focusing on characteristics or categories will be affected by demand and competition. Focus groups will not. Crowds exist for a long time, and their characteristics and executive email list needs are cyclical. Johnson & Johnson focuses on children in the shampoo category, Rejoice focuses on "softness", and Head & Shoulders focuses on "anti-dandruff". Which brand has more vitality? I think it's Johnson & Johnson. Consumers' perceptions of "softness" and "anti-dandruff" are gradually being marginalized as demand executive email list decreases, and children are hardly affected. The father of positioning, Mr. Ai Rees, did strategic consulting for Burger King in his early years. At this time, Burger King focused on the "fire-grilled" feature.
Mr. Rees suggested Burger King focus on "grown-up burgers", asking to "grow up and eat Burger King's fire-grilled burgers". It's a pity that Burger King didn't take the advice executive email list to focus on "grown-up burgers," while another up-and-coming brand, Wendy's, has achieved greater success by focusing on "grown-up burgers." In 2018, Wendy's grew by 47.3%, with a brand value of $3.365 billion, while Burger King increased by 12.5%, an increase of only a quarter of Wendy's, with a brand value of $3.544 billion. According to this executive email list trend, Wendy's will surpass Burger King next year to become the second largest burger brand in the United States. The key to the loss of "fire grilling" is the follow-up of competitors.